How slimming became an obsession with women in post-war Britain
Woman’s Own was one of the most popular post-war women’s magazines in Britain. Once the food rationing of the war years ended, the magazine began pedalling a slimming mantra. By the mid-1960s, it had elevated dieting to centre stage of its weekly beauty advice. Many of today’s weight-loss diets bear striking similarities with those of the 50s and 60s.