Psychology of Colour
How does colour affect perception and behaviour?
Thinking of redecorating or buying some art? Artists and interior designers have long believed that colour can dramatically affect moods, feelings, and emotions. In this Pod, we explore science behind the way people see colour, the psychology of how it affects us emotionally and the dramatic difference choices of colour make for our homes, our clothes and the objects we buy.
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Anya Hurlbert is one of the most respected researchers into the way we see colour. When, a few years ago, an online image of a blue and black striped dress spun virally out of control, it divided us all. Half of us were adamant the dress was white and gold, and the other half convinced it was blue and black. Colour is, Anya argues, made in the mind, not just out there in the world and we don’t always see it in the same way.Play
Tricky to define but plenty to discuss. In this hue heavy episode, Alex and Will set out to make the subjective objective. They’ll be looking at psychology, production and trends to find out if colour has an effect on our behaviour, whether anyone can actually own a colour and how brands can use colour to their advantage. Colour me interested.Play
Here at 99% Invisible, we think about colour a lot, so it was really exciting when we came across a beautiful book called The Secret Lives of Colour by Kassia St. Clair It’s this amazing collection of stories about different colours, the way they’ve been made through history, and the lengths to which people will go to get the brightest splash of colour.Play
Karen Haller is a leading international authority in the field of colour specialising in business brand colour, interiors, healthcare and wellbeing. She studied colour for over 20 years so she really understands how it affects us, influences us and how colour can be used to influence positive behaviour.Play
From Brainy Dose. In this video, we look at color psychology and explore some interesting ways color influences your choices and changes your feelings on a rather subconscious level. While we don’t dive too deep into color theory, we do brush up on warm colors vs cool colors – and how they can influence your mood.Watch
Our experience of colour is a based on the physics of light but Andrew Hanson, Outreach Manager and Occasional Senior Scientist at the National Physical Laboratory, who has been professionally measuring colour for 25 years, uses demos and optical illusions to show that there is a lot more to colour than meets the eye. Filmed at the Royal Institution.Watch
Colour plays a huge role in how your audience perceives you. Whether you’re running a small business as a solopreneur, or working in a big corporate, your business has a brand—and so, you want to choose a unique and memorable brand colour palette in order to build a lasting brand identity. From Canva.Read Article
The psychology of color in action. Graphic design is about creativity and artistry. But when you’re going to design something for your business or brand, you need to do so strategically. After all, these graphics have a goal that goes beyond self-expression or simply creating something beautiful. From StockPhoto Secrets.Read Article
Book: The Secret Lives of Colour
Sunday Times No 1 Bestseller ‘The Secret Lives of Colour’ by Kassia St ClairRead
The Little Book of Colour
The Little Book of Colour by Karen Haller: How to use the psychology of colour to transform your life.
Sunday Times Top 10 Design Books 2019Read
The Pantone Color Institute
The Pantone Color Institute provides color trend forecasting.Learn More