Anna Whitehouse and Matt Farquharson explain why more flexible working can save our minds, improve our lives and make the idyllic work-life balance a reality. They are leading a game-changing movement for the way the world works with their #FlexAppeal campaign. successfully breaking the outdated 9-5 mould and encouraging more workers and organisations to ask for and trial flexible working. They are also co-founders of motherpukka.com, the platform for ‘people who happen to be parents’.