The Sober Curious Podcast has an interesting chat to Seedlip founder Ben Branson who created a whole new category when he launched the world’s first distilled non-alcoholic spirits in 2015. Providing those abstaining with something new to drink, and helping to normalize the choice not to drink. Since then, the “no-and-low” category has exploded, with so many alcohol-free options on the market helping people make the conscious choice not to drink.