The ethics of social media influencers
Is it time to regulate social media influencers? Brands are pouring billions of pounds into partnering with influencers who can reach consumers on social media but many operate with no ethical framework. Whether it’s promoting products they don’t use or not declaring sponsored posts, this fast growing and largely unregulated practice is an ethical minefield. What are rules and is it possible to get it right? Who should we believe and when? And is it really the career of the future?
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Amy Phipps (founder of the Women Who Create UK community, creative business retreats and website) and Debbie Clarke (digital coach, brand strategist, empowering women to work smarter with social media), talking about their understanding and experience of working with or choosing not to work with brands as influencers.Play
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Rachel David is a popular YouTube personality, entrepreneur, and the CEO of Hashtag Communications, a marketing agency that connects brands with influencers online. She’s on the cutting edge of the new world of influencer marketing and she’s helping brands connect better to their customers than ever before.Watch
The rise of social media has brought with it a new kind of celebrity, the digital influencer. These megastars of Instagram and YouTube have upended the advertising industry by converting their virtual followers into real-world currency. Big-name brands have flocked to online stars, paying them millions to endorse their products, but the market has been criticised as being a ‘Wild West’ of misleading and unregulated advertising, plugging everything from bogus diet drinks to online gambling to young audiences.
Panorama investigates whether companies are being up front and the impact this new form of advertising is having on consumers.Watch
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Not all popular social media users are influencers—some are simply online celebrities, entertainers, comedians, or cute animals—nor are all celebrities influencers. So what is an influencer, really? By Paris Martineau for Wired.Read Article
Most people know that influencers can earn money from their blogs or social media accounts. It isn’t just a hobby for them, but a way to bring in an income, and for some, it is a full-time job. Yet one of the most common questions we get is how do they earn money? By Dalene Heck and Catherine Reed for Hecktic Media.Read Article
Apparently a lot of people not only appreciate what an influencer does, but a majority of social media consumers actually want to become influencers. By Peter Suciu for Forbes.Read Article
ASA – Guidance for social influencers
Advertising Standards Authority guidance for social media influencers: ‘An Influencer’s Guide to making it clear that ads are ads’.Read
PRWeek’s Influencer360 conference
The Influencer360 conference will explore how to identify and utilise influencers, how to build creative and innovative campaigns and how this industry will evolve.More
The Influencer Marketing Agency
IMA: the full service agency for brands looking to communicate effectively through the world’s most influential bloggers, vloggers and social media influencers.Visit
The Ultimate List of Instagram Influencers
A list of the best Instagram influencers in every industry from HubSpotView